An iPhone for $399 is a steal.
Apple has offered attractive yet appropriate features such that its other iPhones maintain their positioning in the market. iPhone XR being debated as a good buy in 2020 nearly 2 years after its launch is something worth noting of.
The communication: The introduction video as well as the website is world-class. These have a separate audience on its own. Both offers crisp communication explaining the critical points customers need to choose their phone.
The timing of the communication can't be better. Releasing it the very next day after Oneplus' phone reveal is nothing but Apple making a statement.
The Apple brand for a $399 is lucrative in this recession hit market.
Indian Scenario:
Apple iPhone SE 2020 won't perform as well as it is going to perform in the other markets.
Why?
2 reasons:
iPhone SE 2020: India Price
With prices starting from Rs.42,500. This is not value for money in a value driven market like India.
Oneplus 8: India Price
Oneplus' announcement of its 8 Series' India prices just buried the sales potential of iPhone SE 2020 in India. By pricing the Oneplus 8 at Rs.41,999 Oneplus is making a bold statement that India market is for Oneplus to rule.